About hupybuy

Empowering individuals across Europe to develop systemic lifestyles through innovative education and consistent, evidence-based daily practices.

Group of diverse people engaged in lifestyle coaching session

Our Mission

At hupybuy, we strive to transform personal growth by offering a systemic approach that blends neuroscience, habit science, and personalized AI technology.

We believe sustainable change stems from daily improvements that compound over time, empowering users to take control of their lives with guided, measurable progress.

Illustration of brain with connecting nodes symbolizing neuroplasticity

Our Systemic Approach

We combine cutting-edge neuroscience research with actionable daily practices that build habits sustainably across multiple life domains.

  • Personalized habit building guided by AI-driven insights
  • Evidence-based methodologies developed with leading European researchers
  • Community support to foster accountability and motivation
  • Progress tracking for continuous adaptation and refinement

Meet Our Team

Anna Müller, Chief Executive Officer of hupybuy
Anna Müller

Chief Executive Officer

Lars Schmidt, Head of Research and Development
Lars Schmidt

Head of Research & Development

Eva Novak, Lead AI Specialist at hupybuy
Eva Novak

Lead AI Specialist

Begin Your Transformation Journey

Join over 47,000 Europeans who have already unlocked their potential through our revolutionary development system. Start your personalized program today.

What You'll Receive:

Personalized AI Development Plan
21-Day Neuroplasticity Protocol
Live Expert Coaching Sessions
Progress Tracking Dashboard
30-day satisfaction guarantee badge 30-day satisfaction guarantee • Cancel anytime